Marketing success is affected by service in two ways:
Here, we highlight those areas where the interaction between marketing and after-sales service is greatest, starting with the demand for service.
By winning or losing hardware and software business
By being a source of revenue and profit in its own right
KeywordsPreventive Maintenance Service Product Service Function Service Contract Install Base
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Merlin Stone and Hamish Macarthur 1984