After-Sales Service

  • Merlin Stone
  • Hamish Macarthur

Abstract

Marketing success is affected by service in two ways:
  1. (1)

    By winning or losing hardware and software business

     
  2. (2)

    By being a source of revenue and profit in its own right

     
Here, we highlight those areas where the interaction between marketing and after-sales service is greatest, starting with the demand for service.

Keywords

Marketing Defend 

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Copyright information

© Merlin Stone and Hamish Macarthur 1984

Authors and Affiliations

  • Merlin Stone
  • Hamish Macarthur

There are no affiliations available

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