After-Sales Service

  • Merlin Stone
  • Hamish Macarthur


Marketing success is affected by service in two ways:
  1. (1)

    By winning or losing hardware and software business

  2. (2)

    By being a source of revenue and profit in its own right

Here, we highlight those areas where the interaction between marketing and after-sales service is greatest, starting with the demand for service.


Preventive Maintenance Service Product Service Function Service Contract Install Base 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Merlin Stone and Hamish Macarthur 1984

Authors and Affiliations

  • Merlin Stone
  • Hamish Macarthur

There are no affiliations available

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