Abstract
Available empirical data for the television industry shed light upon two types of pricing decision and price behaviour: the pricing of existing products and variants within these existing products (CTV); and new product pricing (Prestel). This chapter provides evidence about the pricing issues raised in the third section of each of chapters 1, 2 and 3.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1985 Erik Arnold
About this chapter
Cite this chapter
Arnold, E. (1985). Marketing — Price. In: Competition and Technological Change in the Television Industry. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-07492-1_10
Download citation
DOI: https://doi.org/10.1007/978-1-349-07492-1_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-07494-5
Online ISBN: 978-1-349-07492-1
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)