Abstract
Public relations is sometimes said to be intangible because results cannot be quantified. There are two answers to this, both of which refute the charge of intangibility, one long-term and the other short-term.
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References
Frank Jefkins, Effective Press Relations and House Journal Editing, 2nd ed. (Croydon: Frank Jefkins School of Public Relations, 1980) pp. 109–11.
Frank Jefkins, Effective PR Planning (Croydon: Frank Jefkins School of Public Relations, 1980) pp. 93–105.
Why News Analysis? (Pittsburgh, Pa, 1977).
Peter M. Chisnall, ‘The Public Responsibility of Marketing’, Quarterly Review of Marketing (Spring 1977).
Philip Lesly, ‘The Ascendance of the People Factor’, Public Relations Quarterly (New York: Winter 1975).
Ibid.
Philip Lesly, ‘The New Human Climate Revolution’, Communication (Ottawa: Canadian Public Relations Association, Spring 1976).
Philip Lesly, ‘The Problems in our Future’, Public Relations Quarterly (New York: Summer 1976).
Alvin Toffler, The Third Wave (London: Pan, 1981).
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© 1983 Frank Jefkins
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Jefkins, F. (1983). Feedback and Results. In: Public Relations for Marketing Management. Macmillan Studies in Marketing Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-06925-5_12
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DOI: https://doi.org/10.1007/978-1-349-06925-5_12
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