Abstract
The hallmark of human survival throughout the ages is its biological and cultural adaptation to a changing environment. Evolution has endowed mankind with a ‘survival kit’ that enables him not only to accept a changing environment, but also to use his sense of foresight to manipulate it.
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© 1983 Michael J. Baker and The Macmillan Press Ltd
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Baker, M.J. et al. (1983). Analytical frameworks for strategic market planning. In: Marketing. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-06853-1_11
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DOI: https://doi.org/10.1007/978-1-349-06853-1_11
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