Summary
International, or ‘multi-country’ research has grown in importance over recent years. There are many pitfalls in conducting international research and it is as well to ensure that any research programmes take full account of local market differences. At the same time there are many advantages in collecting similar and comparable data across different markets which will require a centrally co-ordinated approach to research.
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© 1988 Peter F. Hutton
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Hutton, P.F. (1988). International Research. In: Survey Research for Managers. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-06844-9_10
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DOI: https://doi.org/10.1007/978-1-349-06844-9_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-06846-3
Online ISBN: 978-1-349-06844-9
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