The rhetorical texture of sociological communication shows that making sense of what is written about happenings in society involves interdependence between author and reader at many different levels. The argumentative nature of authors’ projects by no means entails a one-way assault on readers’ sensibilities, nor are these projects made up of series of mechanistic impacts on the reader. They involve processes endemic to conveying meaning and understanding in the course of social interaction.
KeywordsSocial Situation Actual Type Public Association Sociological Understanding Rhetorical Figure
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