We live in a fast-changing world: a world, indeed, in which the pace of change is itself accelerating continuously. The impact of this changing world plays a major part in shaping the tasks and the role of today’s manager. For the manager can no longer simply keep things ticking over smoothly, planning to do much the same — albeit perhaps slightly more, slightly better — as he did last week or last year. He (or she) must be continually alive to the effect which new developments will have upon his company, even upon his own working methods.
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