Abstract
The new year 1960 found the Authority considering the ‘progress we have made towards nationwide coverage for our first service.’1 Ten transmitters had so far been constructed, covering between them some 80 to go per cent of the population of the United Kingdom. With the appointment of Westward eleven programme contractors had been appointed. Future programme companies, if any, would have service areas with populations well below one million. Inevitably the question arose whether a population much below that level could ensure an advertising income sufficient to support an independent, as distinct from a satellite, programme operation.
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© 1983 Independent Broadcasting Authority and Independent Television Companies Association
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Sendall, B. (1983). Border. In: Independent Television in Britain. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05899-0_6
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DOI: https://doi.org/10.1007/978-1-349-05899-0_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-05901-0
Online ISBN: 978-1-349-05899-0
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