Abstract
The net advertising revenue of the companies (before levy) in the year ending 29 July 1965 was £82,619,000; in the following year it fell to £82,017,000, but thereafter rose to £89,945,000 in 1967 and £95,930,000 in 1968, (say £375 million in 1981 terms). The fall in 1966 could largely be accounted for by the Government’s decision to prohibit cigarette advertising on television which took effect on 1 August 1965.
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© 1983 Independent Broadcasting Authority and Independent Television Companies Association
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Sendall, B. (1983). The Advertising Scene. In: Independent Television in Britain. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05899-0_34
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DOI: https://doi.org/10.1007/978-1-349-05899-0_34
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-05901-0
Online ISBN: 978-1-349-05899-0
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