Programme Developments

  • Bernard Sendall


As the financial problems of the London companies became more acute so did the ‘retreat’ which the News Chronicle had detected at the end of November 1955 become more evident. In January 1956 the Authority was shocked to find that ATV had published their first programme schedule for the Midlands at the same time as it was delivered to its own headquarters at Princes Gate, and its Chairman promptly informed Prince Littler that this was not the way to run a railway.


Programme Company Television Broadcast Party Leader News Service Annual General Meeting 
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Notes and References

  1. 1.
    Manchester Guardian 18 April 1956.Google Scholar
  2. 2.
    sec Paper 80(56).Google Scholar
  3. 3.
    Special provisions for party broadcasts were eliminated from the Act of 1963.Google Scholar
  4. 4.
    7 March 1956 ITA File 5012/1.Google Scholar
  5. 5.
    ITA Paper 29(56).Google Scholar
  6. 6.
    Briggs, Governing the BBC pp. 209–17.Google Scholar
  7. 7.
    Source: Television Audience Measurement Press Release dated 8 November 1956.Google Scholar
  8. 8.
    ITA File 5012/1.Google Scholar
  9. 9.
    Ibid. Letter to Brownrigg (A-R), Thomas (ABC), Meyer (ATV) and Forman (Granada) dated 6 February 1957.Google Scholar
  10. 10.
  11. 11.
    This part of the chapter is based substantially upon a monograph by Joseph Weltman entitled 21 Years of Independent Television for Schools published by the IBA in 1978.Google Scholar
  12. 12.
    At that time Sir John Wolfenden, who had been made Headmaster of Uppingham School at the age of twenty-eight and had had a distinguished career in peace and war, was Vice-Chancellor of Reading University.Google Scholar
  13. 13.
    The Chairman was the Rt. Revd F. A. Cockin, DD, Bishop of Bristol. It was due to his patient diplomacy that regular religious television on ITV got going with remarkable speed and no small success.Google Scholar
  14. 14.
    Now, twenty-three years later, after a distinguished career in religious broadcasting in both ITV and BBC, he is Chief Assistant (Television) at the IBA.Google Scholar
  15. 15.
    Howard Thomas’s memory is at fault in his account on pp. 184–5 of With an Independent Air. There was no question of his having to persuade the Authority or CRAC. The whole project was approved without difficulty at the level of the Panel of Religious Advisers after I had sought, and readily obtained, approval in principle at the meeting of CRAC on 10 October 1957. The Revd Mervyn Stockwood (as he then was) was reported as saying that ‘there was a large section of the younger generation — Teddy Boys and others — which was completely untouched by religious television. The problem was to reach them at all, and, in his experience, there were very few people of any denomination who had succeeded in making any real impact on them.’ The Authority itself had readily agreed at its meeting on 8 October that I should seek the approval of CRAC for the project. The Children’s Advisory Committee was also consulted and welcomed it. (ITA Minutes 81(57)).Google Scholar
  16. 16.
    R. Day, A Personal Report (Hutchinson, 1961) p. 76.Google Scholar

Copyright information

© Independent Broadcasting Authority and Independent Television Companies Association 1982

Authors and Affiliations

  • Bernard Sendall

There are no affiliations available

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