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Political Opinion Polling in Great Britain

  • Robert M. Worcester
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Abstract

British Gallup, originally known as BIPO (British Institute of Public Opinion), was the first organisation of its kind in Britain, being founded in 1937 just two years after its American stepfather. It published its poll findings in the News Chronicle until that paper’s demise in 1960 and has since then published regularly in the Daily Telegraph. Gallup polls were conducted monthly until the mid-1950s, and have been done weekly, although published only once a month, since then. Gallup has not only published its findings in the News Chronicle and Daily Telegraph, but also more extensively in its monthly Gallup Political Index, which has been running for nearly twenty years, and in the past two years in an annual paperback.

Keywords

Vote Behaviour Polling Organisation Labour Party Daily Mail Market Research Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Robert M. Worcester 1983

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  • Robert M. Worcester

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