Branches and Advertising

  • T. J. Gough


One of the most obvious features of the growth of building societies in recent decades has been the rapid development of branch offices. This is seen by the societies as the bringing of their services nearer to the public, adding greater convenience to shareholders and borrowers. This view does however conflict somewhat with the BMRB survey1 which tended to show that investors were not using building societies as banks, and that they generally made infrequent visits to deposit or withdraw money.


Interest Rate Total Asset Commercial Bank Brand Loyalty Advertising Expenditure 
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  1. 1.
    Building Societies and the Savings Market op. cit.Google Scholar
  2. 2.
    Mabey, S. and Tillett, P., Building Societies: The Need for Reform. Bow Paper, 1980.Google Scholar
  3. 3.
    Bank for International Settlements, Payments Systems in Eleven Developed Countries (Basle, 1980).Google Scholar
  4. 4.
    Davies, G. and Davies, M. J., ‘Building society branching programme will continue for several years’, Building Societies Gazette Vol. cxl, No. 1346 (October 1979), pp. 1202–6, Table 1.Google Scholar
  5. 5.
    Lafferty, M., ‘Half adult population has no bank account’, Financial Times, 5 April 1980.Google Scholar
  6. 6.
    Statement made by Mr Leonard Williams (Chairman of BSA), reported in Building Societies Gazette, Vol. cxll, No. 1353 (April 1980), p. 383.Google Scholar
  7. 7.
    Davies, G. and Davies, M. J., ‘Societies have most branches in South East and West Midlands’, Building Societies Gazette, Vol. cxll, No. 1351 (February 1980), p. 188.Google Scholar
  8. 8.
  9. 9.
    Ibid. Table 2, p. 190.Google Scholar
  10. 10.
    Hill, S. & Gough, T. J., op. cit.Google Scholar
  11. 11.
    Mabey, S. and Tillett, P., op. cit.Google Scholar
  12. 12.
    See Building Societies Gazette Vol. cxn, No. 1353 (April 1980), p. 388 for table of results of top 20 society results for year ending 31 December 1979.Google Scholar
  13. 13.
    Gough, T. J. and Taylor, T. W., The Building Society Price Cartel p. 48.Google Scholar
  14. 14.
    I.P.C. Marketing Manual 1978 Table B.15.2.Google Scholar
  15. 15.
    Granada’s ‘case study’ of effectiveness of promotion of the Burnley Building Society in the north-west of England - ‘Marketing with Granada’, Case Study No. 6: Building Societies.Google Scholar

Copyright information

© T. J. Gough 1982

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  • T. J. Gough

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