Abstract
Societies are distinguished not only by the type of motivation that is widespread within them, but also by the means that are commonly employed to fulfil those motives. Aspirations for power or prestige, for example, may be pursued in totally different ways in different types of society. Power may be sought by military exploits in one and commercial acumen in another. Prestige may be gained by conspicuous consumption in one society, and by good works and gifts to charity in another. Thus, in analysing the differing characters of different societies, it is necessary to consider not only the changing motivations which drive their members, but also the changing means regarded as suitable to fulfil those motivations in each.
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Notes
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© 1984 Evan Luard
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Luard, E. (1984). Means. In: Economic Relationships among States. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-05631-6_4
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