Implications for Management

  • Peter W. Turnbull
  • Malcolm T. Cunningham

Abstract

In this chapter we examine the implications of the research findings for management. These are presented in two parts. The implications for marketing management are discussed first, followed by the implications for purchasing management.

Keywords

Europe Marketing Expense Production Line Allo 

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Copyright information

© Peter W. Turnbull and Malcolm T. Cunningham 1981

Authors and Affiliations

  • Peter W. Turnbull
  • Malcolm T. Cunningham

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