Abstract
This chapter summarises our discussion, highlights some of the points raised and introduces new empirical work on advertising and profits. Finally, some concluding thoughts are advanced.
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Notes and References
John M. Scheidell, Advertising, Prices and Consumer Reaction (American Enterprise Institute, 1979).
J. L. Simon, Issues in the Economics of Advertising (Illinois University Press, 1970).
Kelvin L. Lancaster, ‘Socially Optimal Product Differentiation’, American Economic Review (1975).
Sherwin Rosen, ‘Advertising, Information and Product Differentiation’, in David Tuerck (ed.) Issues in Advertising (American Enterprise Institute, 1978).
W. S. Comanor and T. S. Wilson, ‘Advertising, Market Structure and Performance’, Review of Economics and Statistics (1967).
K. Clarkson, Intangible Capital and Rates of Return (American Enterprise Institute, 1977).
G. J. Stigler, The Organisation of Industry (Irwin, 1968) p. 67.
Joe S. Bain, Industrial Organisation (Wiley, 1962).
K. S. Palda, The Measurement of Cumulative Advertising Effects (Prentice-Hall, 1964).
L. W. Weiss, ‘Advertising, Profits and Corporate Taxes’, Review of Economics and Statistics (1969).
W. Taplin, Advertising: A New Approach (Hutchison, 1962).
Israel Kirzner, ‘Advertising’, The Freeman (1972).
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© 1981 W. Duncan Reekie
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Reekie, W.D. (1981). Conclusions. In: The Economics of Advertising. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-04877-9_8
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DOI: https://doi.org/10.1007/978-1-349-04877-9_8
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