Abstract
Since Eve first displayed her charms to Adam, advertising has been with us. The streets of ancient Rome were filled with barkers. Restoration London saw criers call out the merits of their wares, though few could have had the appeal and impact of the orange seller, Nell Gwynn. The apocryphal Molly Malone strode through Dublin with ‘cockles and mussels, alive, alive-o’.
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Notes and References
V. Packard, The Hidden Persuaders (McKay, 1957).
J. K. Galbraith, The Affluent Society (Pelican, 1962).
J. K. Galbraith, The New Industrial State (Penguin, 1968).
C. Wilson, Unilever 1945–65 (Cassell, 1968) p. 101.
Quoted in R. Harris and A. Seldon, Advertising and the Public (André Deutsch, 1962).
A. Toynbee, ‘Is Advertising Morally Defensible?’ in R. J. Holloway and R. S. Hancock, The Environment of Marketing Behaviour, 2nd ed. (John Wiley, 1969) chap. 24.
P. Doyle, ‘Some Economic Aspects of Advertising’, Economic Journal (1968).
For a fuller list see O. J. Firestone, The Economic Implications of Advertising (Methuen, 1967).
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© 1981 W. Duncan Reekie
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Reekie, W.D. (1981). From Conception to Maturity. In: The Economics of Advertising. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-04877-9_2
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