Adams Ice Creams

Abstract

This case examines the role of stocks in a make-to-forecast company in which seasonal demand requires a variable product availability. The company is part of a larger retailing organisation and has to meet Head Office profit and turnover targets. The wide range of products have different contributions and labour requirements. The distribution system extends from finished goods stock through depots to wholesalers. The challenge is to find an organisation of finished goods stock-holding which meets the sales plan, considers product variety, seasonal demand, and the stock-holding chain.