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A Flirtation with Monopoly

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Rolls-Royce
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Abstract

After the first somewhat premature attempts to lay in stocks of material for the resumption of car manufacture nothing further was done until after the Armistice. The surviving founder of the company, Royce himself had never altogether ceased to give some thought to the problems of car design and it was on 7 July 1917 that he announced in a West Wittering memo1 that all post-war chassis would have electric self-starters and that he had been studying the Lanchester gearbox.

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© 1978 Ian Lloyd

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Lloyd, I. (1978). A Flirtation with Monopoly. In: Rolls-Royce. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-03914-2_1

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