Abstract
The importance of product (and service) innovation to the firm and social progress is widely recognised. Therefore, it is not surprising to find numerous studies of how firms generate, develop, and introduce new products and services. Unfortunately, this body of research offers little advice about how to plan and manage the complex set of activities that contribute to successful innovation. The literature on procedures and analytical methods also has a narrow focus, dealing principally with separate topics such as sales forecasting or project screening rather than the overall systems employed by business units. Finally, not much is known about how a firm’s industrial environment and administrative style influence the management of innovation.
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They also appear as part of a text by the author, Product Management (Wiley/Hamilton, 1977).
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© 1979 Palgrave Macmillan, a division of Macmillan Publishers Limited
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Pessemier, E.A., Teubal, M. (1979). Managing Product Innovation. In: Baker, M.J. (eds) Industrial Innovation. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-03822-0_17
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DOI: https://doi.org/10.1007/978-1-349-03822-0_17
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-03824-4
Online ISBN: 978-1-349-03822-0
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