Changing Corporate Attitudes to Innovation: A Case Study
In recent years a great deal of academic research has been conducted into the causes of success and failure in technological innovation. Most of this research has been focused on specific innovations and has resulted in a considerable measure of agreement regarding those factors which appear essential for success. These can be broadly classified as attitudinal, organisational and managerial.
KeywordsInnovation Programme Management Style Small Group Discussion Specific Innovation Industrial Innovation
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