Changing Corporate Attitudes to Innovation: A Case Study

  • Brian C. Twiss
  • Harry Nyström

Abstract

In recent years a great deal of academic research has been conducted into the causes of success and failure in technological innovation. Most of this research has been focused on specific innovations and has resulted in a considerable measure of agreement regarding those factors which appear essential for success. These can be broadly classified as attitudinal, organisational and managerial.

Keywords

Marketing 

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1979

Authors and Affiliations

  • Brian C. Twiss
  • Harry Nyström

There are no affiliations available

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