The Nature of Strategy

  • Andrew M. McCosh
  • Mawdudur Rahman
  • Michael J. Earl


There is a great deal of confusion of terminology on the subject of strategy. It does not matter too much if one person uses the word policy where another uses strategy and yet another uses the term procedure, as long as each knows what the other means. But this knowledge is often absent, so it seems sensible at the start of this part of the book to define some of the terms we will be using.


Strategy Formulation Customer Group Adjacent Product Strategic Review Professional Photographer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Andrew M. McCosh, Mawdudur Rahman and Michael J. Earl 1981

Authors and Affiliations

  • Andrew M. McCosh
  • Mawdudur Rahman
  • Michael J. Earl

There are no affiliations available

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