The Nature of Strategy
There is a great deal of confusion of terminology on the subject of strategy. It does not matter too much if one person uses the word policy where another uses strategy and yet another uses the term procedure, as long as each knows what the other means. But this knowledge is often absent, so it seems sensible at the start of this part of the book to define some of the terms we will be using.
KeywordsStrategy Formulation Customer Group Adjacent Product Strategic Review Professional Photographer
Unable to display preview. Download preview PDF.
- Allison, G. T., The Essence of Decision: Explaining the Cuban Missile Crises, Boston, Mass.: Little, Brown, 1971.Google Scholar
- Ansoff, I., Corporate Strategy. New York: McGraw-Hill, 1965.Google Scholar
- Argenti, J., Corporate Planning—A Practical Guide. London: Allen & Unwin, 1968.Google Scholar
- Bower, M., The Will to Manage. New York, McGraw-Hill, 1966.Google Scholar
- Chandler. A. D., Strategy and Structure. New York, Anchor, 1966.Google Scholar
- Gutman, P., ‘Strategies for Growth’. California Management Review, 6 (1964).Google Scholar
- Henderson, B. D., ‘Strategy Planning’, Business Horizons, Winter 1964.Google Scholar
- Steiner, G., Top Management Planning. New York: Macmillan, 1969.Google Scholar
- Stotland, J. A., ‘Planning Acquisitions and Mergers’, Long-Range Planning, February 1976.Google Scholar