The Nature of Strategy
There is a great deal of confusion of terminology on the subject of strategy. It does not matter too much if one person uses the word policy where another uses strategy and yet another uses the term procedure, as long as each knows what the other means. But this knowledge is often absent, so it seems sensible at the start of this part of the book to define some of the terms we will be using.
KeywordsPetroleum Covariance Transportation Marketing Product Line
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