Strategies and Policies

  • Greg Philo
  • Peter Beharrell
  • John Hewitt
Part of the Critical Social Studies book series


It is clear that there is a growing belief amongst trade unionists that the media, and newspapers especially, are biased against them. In response, some unions have developed publicity departments, with the intention of countering the problem. There are two strategies employed in this area. One has been to develop and maintain public relations contacts with the media institutions to improve the unions’ image and better the chances of getting its case across. A central priority of this strategy, then, is the improvement of personal communications with individual journalists and the extensive use of press releases. Such links with the media are obviously important. However, the strategy is rather one-sided in that it identifies the problem as being the lack of available detailed information, and the inadequate presentation of the ‘facts of the case’ by the unions themselves.


Trade Union Public Relation News Production Central Priority Trade Union Activity 
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Copyright information

© Francis Beckett, Peter Beharrell, J. Brooke Crutchley, Howard Davis, Peter Golding, Andrew Goodman, Toni Griffiths, John Hewitt, Tony Marshall, Graham Murdock, Greg Philo, Alan Sapper, Paul Walton, Jock Young 1977

Authors and Affiliations

  • Greg Philo
    • 1
  • Peter Beharrell
    • 2
  • John Hewitt
    • 3
  1. 1.University of GlasgowUK
  2. 2.University of GlasgowUK
  3. 3.Liverpool College of Higher EducationUK

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