Process: Becoming a Fiddler

  • Jason Ditton


How do salesmen, from being naïve recruits, become adept and experienced fiddlers? To answer this question satisfactorily, we need to specify those conditions under which such a change might sound reasonable. But to what conditions could fiddling be a normal response?


Sales Manager Moral Experience Learning Path Identity Crisis Sales Department 
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© Jason Ditton 1977

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  • Jason Ditton

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