Advertisement

The Strategy of Sales Expansion in the British Electricity Supply Industry between the Wars

  • Andrew Wilson

Abstract

In his examination of the evolution of new forms of organisational structure, Professor Chandler suggested that they were the result of stresses imposed by the adoption of a new strategy. But why did the new strategy arise in the first place? Chandler’s answer to this question is in two parts. The first refers to factors external to the firm: the new strategy came ‘in response to the opportunities and needs created by changing population and changing national income and by technological innovation’.1 The second element suggests that the new strategy depends on the ability of the existing management to perceive the situation and to respond appropriately: ‘… the awareness of the needs and opportunities created by the changing environment seems to have depended on the training and personality of individual executives and on their ability to keep their eyes on the more important entrepreneurial problems even in the midst of pressing operational needs’.2 This essay focuses attention on the second part of Chandler’s answer, in the context of the British electricity supply industry between the wars. It isolates facets of the entrepreneurial character and of the ownership structure of the industry which had a crucial influence on the sales strategy that was chosen.

Keywords

Local Authority Electricity Supply Administrative Structure Electric Power Supply Chief Engineer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes

  1. 1.
    A. D. Chandler, Strategy and Structure (MIT Press, 1962 ) p. 15.Google Scholar
  2. 3.
    H. H. Ballin, The Organisation of Electricity Supply in Great Britain (1946) ch. 1.Google Scholar
  3. 4.
    A. G. Whyte, The Electrical Industry (London, 1904 ) p. 28.Google Scholar
  4. 9.
    A. H. Swain, The Economic Effects of Monopoly on British Power Stations (Leicester, 1929) passim.Google Scholar
  5. 10.
    Ministry of Reconstruction, Coal Conservation Sub-Committee, Interim Report (Cmd 8880, 1917 );Google Scholar
  6. 10a.
    Board of Trade, Report of the Committee Appointed to Consider the Question of Electric Power Supply (Cmd 9062, 1918);Google Scholar
  7. 10b.
    Board of Trade, Report of the Departmental Committee on the Position of the Electrical Trades After the War (Cmd 9072, 1918);Google Scholar
  8. 10c.
    Ministry of Reconstruction, Advisory Council, Report of the Committee of Chairmen on Electric Power Supply (Cmd 93, 1919 ).Google Scholar
  9. 12.
    W. H. Eccles, ‘Inaugural Address’, Journal of the Institution of Electrical Engineers, lxv (1927) 1.Google Scholar
  10. 13.
    Central Electricity Board, Tariff Committee, Minutes, 11 October 1934.Google Scholar
  11. 15.
    Prof. M. Walker, ‘The Prices for Electricity Supply’, JIEE, lxxix (1936) 510–11.Google Scholar
  12. 17.
    Ministry of Transport, Report of the Committee Appointed to Review the National Problem of the Supply of Electrical Energy (HMSO, 1927) paragraph 107.Google Scholar
  13. 21.
    D. J. Bolton, Electrical Engineering Economics (London, 1950 ) p. 52;Google Scholar
  14. 21a.
    H. M. Sayers, The Economic Principles of Electrical Distribution (London, 1938 ) p. 148.Google Scholar
  15. 22.
    See comments after papers presented at the IEE such as Major E. H. E. Woodward and W. A. Carne, ‘An Analysis of the Costs of Electricity Supply and Its Application in Relation to Various Types of Consumers’, JIEE, lxxi (1932) 893.Google Scholar

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1976

Authors and Affiliations

  • Andrew Wilson

There are no affiliations available

Personalised recommendations