Advertisement

Strategic Capability

  • H. Igor Ansoff

Abstract

Shifting attention inward from the environment to the workings of the ESO, we encounter two traditional models. One, found in microeconomic literature, describes the business firm as restless, aggressive and continuously seeking to maximize profit. The second model, used by organizational sociologists, depicts both firms and non-profits, at best, as passive, reacting to events, lacking rationality, ‘muddling through’ from one event to another. At its worst, sociologists see ESOs as bureaucratic, introverted, resisting change, seeking to isolate themselves from the environment.

Keywords

General Management Strategic Management Business Firm Environmental Turbulence Information Perspective 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© H. Igor Ansoff 1979

Authors and Affiliations

  • H. Igor Ansoff
    • 1
    • 2
  1. 1.European Institute for Advanced Studies in ManagementUK
  2. 2.Stockholm School of EconomicsSweden

Personalised recommendations