Model of Environmental Turbulence

  • H. Igor Ansoff


At the end of Chapter 3, we identified four major factors which have contributed to the growing turbulence of the environment. In the preceding chapter we modelled one of these: the strategic budgeting. In this chapter we shall first model the remaining three factors: novelty, speed and predictability. Second, we shall integrate these factors into a scale of environmental turbulence. Third, we shall show how the scale of turbulence can be used to predict the success of an ESOs strategic behavior.


Strategic Management Crossover Point Strategic Behavior Turbulence Level Business Firm 
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Copyright information

© H. Igor Ansoff 1979

Authors and Affiliations

  • H. Igor Ansoff
    • 1
    • 2
  1. 1.European Institute for Advanced Studies in ManagementUK
  2. 2.Stockholm School of EconomicsSweden

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