Abstract
At the end of Chapter 3, we identified four major factors which have contributed to the growing turbulence of the environment. In the preceding chapter we modelled one of these: the strategic budgeting. In this chapter we shall first model the remaining three factors: novelty, speed and predictability. Second, we shall integrate these factors into a scale of environmental turbulence. Third, we shall show how the scale of turbulence can be used to predict the success of an ESOs strategic behavior.
‘If we could first know where we are and whither we are tending, we could better judge what to do and how to do it.’
Abraham Lincoln
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1979 H. Igor Ansoff
About this chapter
Cite this chapter
Ansoff, H.I. (1979). Model of Environmental Turbulence. In: Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02971-6_5
Download citation
DOI: https://doi.org/10.1007/978-1-349-02971-6_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-02973-0
Online ISBN: 978-1-349-02971-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)