Model of Transition Behavior

  • H. Igor Ansoff


In earlier chapters we have identified five levels of strategic behavior: stable, reactive, anticipating, exploring and creative. In the preceding chapter we identified three modes of behavior within or across these levels:
  1. 1.

    In budgeting behavior an ESO confines itself to progressive non-dramatic changes in the allocation and size of its budgets.

  2. 2.

    In strategically adaptive behavior an ESO may make dramatic reallocation and expansions/contractions of the budgets, as well as incremental changes in products, markets, technology, or in its managerial capability, or in logistic capability. But all of the changes are consistent with the historical culture of the ESO.

  3. 3.

    In strategically discontinuous behavior an ESO makes a shift in the strategic thrust, or in the strategic action potential, or both. The behavior is discontinuous, contrary to the norms of the historical culture of the ESO.



Strategic Management Transition Behavior Strategic Behavior Aspiration Level Environmental Disturbance 
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Copyright information

© H. Igor Ansoff 1979

Authors and Affiliations

  • H. Igor Ansoff
    • 1
    • 2
  1. 1.European Institute for Advanced Studies in ManagementUK
  2. 2.Stockholm School of EconomicsSweden

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