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Marketing Research

  • J. A. Bound
Chapter

Abstract

Many business decision takers in the UK have developed the use of marketing research to the point where it provides a routine input to their marketing process. Indeed, some have taken this to the point where research has become the crutch rather than the probing walking stick.

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References

  1. 1.
    E. J. Mishan, The Costs of Economic Growth ( New York: Praeger, 1971 ).Google Scholar
  2. 2.
    E. J. Davis, ‘Forecasting in Marketing’, European Research, vol. I, no. 2 (Mar 1974).Google Scholar
  3. 3.
    B. M. Enis and C. L. Broome, Marketing Decisions: A Bayesian Approach ( Aylesbury: International Textbooks, 1973 ).Google Scholar
  4. 4.
    E. Nelson, ‘The Changing Social Scene’, Marketing (Apr 1973).Google Scholar
  5. 5.
    M. Dugdale, ‘Can Current Trends Continue — Britain’s Travel’, Trend Publications (1975).Google Scholar

Copyright information

© Macmillan Publishers Limited 1976

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  • J. A. Bound

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