Strategic Portfolio Planning Systems
By definition multinational corporations operate in a number of countries. Moreover most MNCs also operate in a variety of different product market areas. As a result the key task for top management is the successful operation of a portfolio of businesses spread across a number of geographic markets. In recent years, therefore, there has been a rapid growth in the development of strategic portfolio planning systems designed to aid strategic decision-making in the multibusiness firms. While these systems are becoming increasingly widely used they are not without their problems and many of these are associated with international operations. This chapter therefore outlines the major portfolio planning approaches and also points out a number of the pitfalls which should be avoided if the best use is to be made of them in multinational strategic planning.
KeywordsEurope Income Marketing Beach Expense
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