Multinational Strategic Planning Systems

  • Derek F. Channon
  • Michael Jalland


Multinational strategic planning differs significantly from planning purely for domestic operations. There are differences in distance, culture and language which must be taken into account; markets are no longer essentially homogeneous but fragmented and diverse; the collection of market data is often difficult and the data itself suspect in accuracy; the environment in which business operates is also likely to differ from country to country, while the ability to manage political factors becomes much more important; and business is conducted in a variety of currencies which are themselves subject to varying values rather than in a single currency. Consistent planning assumptions are thus more difficult to establish as a result of differences in culture and business tradition, not only between domestic and foreign operations but also between foreign operations themselves.


Cash Flow Planning System Business Unit Contingency Plan Product Division 
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Copyright information

© Derek F. Channon with Michael Jalland, Manchester Business School 1978

Authors and Affiliations

  • Derek F. Channon
    • 1
  • Michael Jalland
    • 1
  1. 1.Manchester Business SchoolUK

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