The modeling concepts we have talked about in Chapter 2 and the new forms of technology we have discussed in Chapter 3 must both be applied in a disciplined way in order that a decision support system may be created. This means that there must be an organized, well understood design process for decision support systems. Such a design process lies at the heart of successful application of this new approach in supporting managerial decision making. This field is too new for a thoroughly detailed description to be supplied. Therefore, this chapter does not contain a complete “cookbook” approach to the design and implementation of such systems but it does give the major steps in the process and the important things that must be dealt with if such applications are to be successful.
KeywordsMarketing Settling Preconceive
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