The announcement of polling day found Fleet Street already in electioneering mood. The leak of the Conservative manifesto, followed by headlines for the Liberal party conference and the publication of Labour’s manifesto, induced a feeling that the press was covering an election campaign before there actually was one. The Guardian even started analysing the marginal seats before the announcement. The Sun was typical in remarking ‘It’s hard not to feel that the charade has been going on all year’. The Daily Mail tabbed its campaign pages ‘Election Replay’; and the Daily Mirror’s front page on October 10 was a facsimile of that page on February 28: ‘FOR ALL OUR TOMORROWS VOTE LABOUR TODAY’.
KeywordsSocial Contract National Unity Daily Mail Daily Telegraph Electoral Reform
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