The Quiet Campaign

  • David Butler
  • Dennis Kavanagh


The election campaign lacked colour. It was the second in seven months and many people were bored. The weather was bad1 and meetings were poorly attended. The politicians tried to change their style and to liven up the battle but they received little help from outside events. No international crisis or domestic development provided a peg for party points. A continuing strike at seven Ford plants, a fresh set of EEC statistics, a bomb outrage at Guildford and an eve-of-poll burglary at Liberal headquarters all offered some new material for questions at the parties’ press conferences; but the main basis for argument lay in the words of the politicians themselves.


Social Contract Party Leader National Unity Press Conference Labour Party 
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  1. 13.
    On the problems of co-ordination between Mr Wilson and Transport House in the 1970 election see The British General Election of 1970, pp. 59–61,Google Scholar
  2. and Marcia Williams, Inside Number Ten (London, 1972).Google Scholar

Copyright information

© David Butler and Dennis Kavanagh 1975

Authors and Affiliations

  • David Butler
    • 1
  • Dennis Kavanagh
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.University of ManchesterUK

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