Marketing and Distribution

  • R. M. A. van Zwanenberg
  • Anne King


What is marketing and why is it important for the process of production? Marketing is the vital link which connects the producer to the consumer. This link is of crucial importance in all economies because without a marketing mechanism, the producer’s surplus crops rot in the field. In economies which are strongly orientated towards external trade as is the case of East Africa, it is the marketing mechanism which connects the producer to the world market, and which, as will be shown in this chapter, supports the producer against world price fluctuations dealt with in the previous chapter.


Economic History Export Price Colonial Government European Producer World Prex 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Ehrlich, C., ‘The Marketing of Cotton in Uganda, 1900–1950’, Ph.D. thesis (London, 1958).Google Scholar
  2. Engholm, G. F., ‘The Decline of the Immigrant Influence in the Uganda Administration, 1945–51’, Uganda Journal, vol. xxxi, no. 1 (1967).Google Scholar
  3. Heyer, J., cyclostyled paper on marketing in Kenya, no title, Department of Economics, University of Nairobi (1968).Google Scholar
  4. Karani, H., ‘Pricing and Marketing of Maize in Kenya’, discussion paper (IDS, 1965 ).Google Scholar
  5. Kenya Coffee Board, Monthly Bulletin (1931–7).Google Scholar
  6. Kenya Food Shortage Commission Report, 1943 (Government Printer, Nairobi, 1943).Google Scholar
  7. Kenya Coffee Board, The Kenya Sisal Board Bulletin, no. 20 (1957).Google Scholar
  8. Kijubi, S., ‘The Introduction of Cotton in Uganda’, M.Sc. dissertation, Chicago University (1956).Google Scholar
  9. Klemm, M., ‘Some Aspects of Milk Marketing’, discussion paper (IDS, 1966 ).Google Scholar
  10. Knowles, O. S., ‘Agricultural Marketing in Kenya’, B.Litt. thesis (Oxford, 1955 ).Google Scholar
  11. Knowles, O. S., ‘The Development of Agricultural Marketing in Kenya’, East African Economic Review, vol. iii, no. 1 (1956).Google Scholar
  12. Kyesimiro, Y., ‘The Production and Marketing of Maize in Kenya’, EDRP no. 65 (1965).Google Scholar
  13. Leubuscher, C., Bulk Buying from the Colonies (OUP, 1956).Google Scholar
  14. Livesage, V., ‘Control of Produce Buying in Africa’, Empire Journal of Experimental Agriculture, vol. viii, no. 32 (1940).Google Scholar
  15. Livesage, V., ‘Trusteeship’, unpublished MS. held at Rhodes House, Oxford.Google Scholar
  16. Llewellyn, G. W., ‘Government Marketing Control—The Case of the Maize Industry in East Africa’, EDRP no. 144 (1968).Google Scholar
  17. Makerere University, Department of History, B.A. student essays : Kazibwe, M. N., ‘The Social and Economic Effects of Cotton and Coffee on the Growth of Population in North Singo 1903–54’. Mugwanga, K. S., ‘Social and Economic Transition through Cotton and Coffee Growing in S. E. Kyazwe’. Munakukaama-Nserek, J., ‘The Traits of Economic Paternalism in Mityana Area 1908–60 Regarding Cotton-Growing’. Sekamwa, S. K., ‘Peasant Chief and Cotton Buyer in the Cotton Industry in Kyaddondo County of Buganda 1903–49’. Sonko, S. K., ‘Agrarian Life in Gombe, 1903–50’.Google Scholar
  18. Marani, R., ‘The Asian Trading Frontiers in East Africa and the Asian Sources’, History Department, Makerere University, Kampala (1969).Google Scholar
  19. Massell, B. F., Heyer, J. and Karani, H., ‘Maize Policy in Kenya’, discussion paper (IDS, 1965 ).Google Scholar
  20. Okerere, O., ‘The Role of the Co-operative Movement in the Economic Development of Uganda’, M.A. dissertation, University of East Africa (1968).Google Scholar
  21. Thomas, H. O., ‘A Brief History of the African Highland Produce Company’, kindly lent by the Company.Google Scholar
  22. Walker, D. and Ehrlich, C., ‘Stabilisation and Development Policy in Uganda: An Appraisal’, Kyklos, vol. xii (1959).Google Scholar
  23. Walters, A. R., ‘Change and Evolution in the Kenya Coffee Industry’, African Affairs, vol. LXXI, no. 283 (1972).Google Scholar
  24. Yoshida, M., ‘The Historical Background to Maize Marketing in Kenya’, EDRP no. 91 (1966).Google Scholar

Copyright information

© R. M. A. van Zwanenberg with Anne King 1975

Authors and Affiliations

  • R. M. A. van Zwanenberg
  • Anne King

There are no affiliations available

Personalised recommendations