Abstract
In recent years, there has been considerable discussion of what the aims of the firm should be and of what they actually are, in both the literature of economists and that of management. There is not the space here to review this discussion in great detail,1 but we do need to pay some attention to the more important points that have been raised in the discussion.
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Notes
See, for example, W. J. Baumol, Economic Theory and Operations Analysis 2nd ed. (Englewood Cliffs, N. J., 1965) pp. 295ff.
‘The financing of corporations’, in E. S. Mason (ed.), The Corporation in Modern Society (Harvard, 1959) p. 170.
The term ‘satisficing’ was used to best effect in R. M. Cyert and J. G. March, A Behavioural Theory of the Firm (Englewood Cliffs, N. J., 1963).
See for example H. I. Ansoff, Corporate Strategy (Penguin, 1968) Ch. 5.
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© 1976 Merlin Stone
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Stone, M. (1976). Business Aims and the Logic of Product Planning. In: Product Planning. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02250-2_2
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DOI: https://doi.org/10.1007/978-1-349-02250-2_2
Publisher Name: Palgrave Macmillan, London
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