The Decision-maker and Corporate Objectives

  • Richard J. Briston
  • Jack Liversidge


In Chapter 1 it was argued that the objective of the investment decision is to achieve a pattern of resource allocation which will offer the best potential for meeting the firm’s objectives. It is therefore appropriate to consider the decision-maker and the formulation of objectives, given the basic assumption that the major guide in the investment decision is an objective or set of objectives, however measured and however variable.


Investment Decision Profit Maximisation Aspiration Level Marginal Revenue Objective Formulation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Richard J. Briston and Jack Liversidge 1979

Authors and Affiliations

  • Richard J. Briston
    • 1
  • Jack Liversidge
    • 2
  1. 1.University of StrathclydeUK
  2. 2.Leeds PolytechnicUK

Personalised recommendations