The Decision-maker and Corporate Objectives
In Chapter 1 it was argued that the objective of the investment decision is to achieve a pattern of resource allocation which will offer the best potential for meeting the firm’s objectives. It is therefore appropriate to consider the decision-maker and the formulation of objectives, given the basic assumption that the major guide in the investment decision is an objective or set of objectives, however measured and however variable.
KeywordsInvestment Decision Profit Maximisation Aspiration Level Marginal Revenue Objective Formulation
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