Handling Competition

  • Philip R. Lund

Abstract

To recap, there are three types of competition facing the salesman:
  • the customer’s natural inertia and desire to do nothing;

  • the customer’s choice to spend his money on something entirely different;

  • and the customer’s choice to buy a directly competitive product or system.

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Copyright information

© Philip R. Lund 1987

Authors and Affiliations

  • Philip R. Lund

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