Abstract
Thus far our inquiry has addressed a series of issues associated with industrial innovation as if they enjoyed a separate existence independent of each other. Whereas such an approach possesses the advantage that it permits concentration on particular points and, therefore, greater clarity of exposition, it is far removed from the complex reality. Accordingly the purpose of this chapter is to synthesise the earlier material in the formulation of a conceptual framework which, in turn, may be used to develop a series of operational hypotheses.
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© 1975 Michael J. Baker
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Baker, M.J. (1975). A Model of the New Product Adoption Process. In: Marketing New Industrial Products. Palgrave, London. https://doi.org/10.1007/978-1-349-02122-2_4
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DOI: https://doi.org/10.1007/978-1-349-02122-2_4
Publisher Name: Palgrave, London
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