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Advertising pp 95-112 | Cite as

Conditions affecting the Supply of Advertising

  • W. Duncan Reekie

Abstract

Advertising levels depend on more than the nature of demand for information. Supply conditions are also important. This chapter examines four variables influencing the supply of advertising: first, economies of scale in production; second, innovation; third, market power and psychological considerations. Finally, we shall consider what is meant by oversupply of advertising.

Keywords

Market Power Entry Barrier Market Concentration Limit Price Advertising Expenditure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© W. Duncan Reekie 1974

Authors and Affiliations

  • W. Duncan Reekie
    • 1
  1. 1.Department of Business StudiesUniversity of EdinburghUK

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