Abstract
Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few chose to give their opinions factual backing. Discussions on the subject tend to be long on persausive semantics but short on hard data. This is inevitable in any controversy over moral standards, which — by definition — are highly personal, highly subjective phenomena.
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References
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© 1974 W. Duncan Reekie
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Reekie, W.D. (1974). Social and Ethical Problems. In: Advertising. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02084-3_3
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DOI: https://doi.org/10.1007/978-1-349-02084-3_3
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