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Advertising pp 14-29 | Cite as

Social and Ethical Problems

  • W. Duncan Reekie

Abstract

Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few chose to give their opinions factual backing. Discussions on the subject tend to be long on persausive semantics but short on hard data. This is inevitable in any controversy over moral standards, which — by definition — are highly personal, highly subjective phenomena.

Keywords

Ethical Problem Marketing Cost Emotional Appeal Advertising Industry Advertising Revenue 
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Copyright information

© W. Duncan Reekie 1974

Authors and Affiliations

  • W. Duncan Reekie
    • 1
  1. 1.Department of Business StudiesUniversity of EdinburghUK

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