Advertising pp 14-29 | Cite as

Social and Ethical Problems

  • W. Duncan Reekie


Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few chose to give their opinions factual backing. Discussions on the subject tend to be long on persausive semantics but short on hard data. This is inevitable in any controversy over moral standards, which — by definition — are highly personal, highly subjective phenomena.


Ethical Problem Marketing Cost Emotional Appeal Advertising Industry Advertising Revenue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Economist, 11 Mar 1972, p. 20.Google Scholar
  2. 2.
    A. C. Pigou, The Economics of Welfare (London, 1920).Google Scholar
  3. 3.
    R. Harris and A. Seldon, Advertising and the Public (Andre Deutsch, 1962) p. 68.Google Scholar
  4. 4.
    Cited from A. Sedgwick, ‘The Public Responsibility of the Advertiser’, Advertising Quarterly, 29 (1971) p. 21.Google Scholar
  5. 5.
    Cited from W. Alderson, Dynamic Marketing Behaviour (Irwin, 1965) p. 60.Google Scholar
  6. 6.
    T. Veblen, The Theory of the Leisure Class (Macmillan, 1899).Google Scholar
  7. 7.
    P. Kotler, Marketing Management (Prentice-Hall, 1967) p. 88.Google Scholar
  8. 8.
    W. Taplin, Advertising: a New Approach (Hutchison, 1962) p. 19.Google Scholar
  9. 9.
    V. Packard, The Hidden Persuaders (McKay, 1957) p. 221.Google Scholar
  10. 10.
    M. Abramowitz, ‘Resource and Output Trends in the US since 1870’, American Economic Review (1956).Google Scholar
  11. 11.
    K. E. Boulding, Economic Analysis, 3rd ed. (1955) 672.Google Scholar
  12. 12.
    Sir D. H. Robertson, Lectures on Economic Principles (Staples, 1958) I, 169.Google Scholar

Copyright information

© W. Duncan Reekie 1974

Authors and Affiliations

  • W. Duncan Reekie
    • 1
  1. 1.Department of Business StudiesUniversity of EdinburghUK

Personalised recommendations