Questioning the morality of advertising is not new. Many feel called to provide judgemental verdicts; few chose to give their opinions factual backing. Discussions on the subject tend to be long on persausive semantics but short on hard data. This is inevitable in any controversy over moral standards, which — by definition — are highly personal, highly subjective phenomena.
KeywordsEthical Problem Marketing Cost Emotional Appeal Advertising Industry Advertising Revenue
Unable to display preview. Download preview PDF.
- 1.Economist, 11 Mar 1972, p. 20.Google Scholar
- 2.A. C. Pigou, The Economics of Welfare (London, 1920).Google Scholar
- 3.R. Harris and A. Seldon, Advertising and the Public (Andre Deutsch, 1962) p. 68.Google Scholar
- 4.Cited from A. Sedgwick, ‘The Public Responsibility of the Advertiser’, Advertising Quarterly, 29 (1971) p. 21.Google Scholar
- 5.Cited from W. Alderson, Dynamic Marketing Behaviour (Irwin, 1965) p. 60.Google Scholar
- 6.T. Veblen, The Theory of the Leisure Class (Macmillan, 1899).Google Scholar
- 7.P. Kotler, Marketing Management (Prentice-Hall, 1967) p. 88.Google Scholar
- 8.W. Taplin, Advertising: a New Approach (Hutchison, 1962) p. 19.Google Scholar
- 9.V. Packard, The Hidden Persuaders (McKay, 1957) p. 221.Google Scholar
- 10.M. Abramowitz, ‘Resource and Output Trends in the US since 1870’, American Economic Review (1956).Google Scholar
- 11.K. E. Boulding, Economic Analysis, 3rd ed. (1955) 672.Google Scholar
- 12.Sir D. H. Robertson, Lectures on Economic Principles (Staples, 1958) I, 169.Google Scholar