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Product market analysis

  • B. H. Walley

Abstract

Contribution is the difference between marginal cost and sales revenue. The greater the difference between these two a product earns, the better. It follows therefore that the gaining of maximum overall contribution per £1 of resource used to make sales revenue, should also gain most profit.

Keywords

Marginal Cost Variable Cost Market Segment Price Policy Sales Revenue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© B. H. Walley 1974

Authors and Affiliations

  • B. H. Walley

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