The effect of environments on achieving success or failure is usually considerable. Many organisations have thrived when no serious competition has faced them but then failed when an energetic rival has set up a challenge. Reputations have been gained by marketing products which have ‘sold themselves’. Moderate success, on the other hand, has been derided even though it has been won against the sternest and most formidable of competition and perhaps a most damaging economic situation.
KeywordsEnvironmental Analysis Consumer Expenditure Warehouse Location National Scene Manufacture Industry Food
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