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Planning

  • B. H. Walley

Abstract

Strategy has been described* as the activity of utilising and controlling company resources in order to achieve major corporate gaols. More often than not a strategy will be a considered choice between two or more alternatives. Profit planning is a routine designed to plan agreed strategies.

Keywords

Cost Reduction Sale Promotion Marketing Plan Corporate Objective Company Resource 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© B. H. Walley 1974

Authors and Affiliations

  • B. H. Walley

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