Planning

  • B. H. Walley

Abstract

Strategy has been described* as the activity of utilising and controlling company resources in order to achieve major corporate gaols. More often than not a strategy will be a considered choice between two or more alternatives. Profit planning is a routine designed to plan agreed strategies.

Keywords

Marketing Coherence 

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Copyright information

© B. H. Walley 1974

Authors and Affiliations

  • B. H. Walley

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