On what basis and for what reasons was the sales force established? What objectives has the sales force — for example:
To establish goodwill with customers.
To take orders of value x per year.
To deliver products as well as to sell them.
To be a ‘salesman’, by agressive selling.
To carry out technical evaluation of customers’ requirements and problems.
To gain new accounts.
KeywordsMarket Research Sales Revenue Sales Force Functional Efficiency Desk Research
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