Advertisement

Conclusions

  • Philip Hanson

Abstract

Table 8.12 provides a starting-point for considering the significance of advertising in the Soviet Union and Eastern Europe, compared with its role in the West. If we add percentages roughly comparable with those in the last column of that table for the UK, USSR and Czechoslovakia, we get the following picture.

Keywords

Socialist Economy Socialist Country Advertising Expenditure Total Household Consumption Comecon Country 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Advertising Association 1974

Authors and Affiliations

  • Philip Hanson
    • 1
  1. 1.Centre for Russian and East European StudiesUniversity of BirminghamUK

Personalised recommendations