• Philip Hanson


Table 8.12 provides a starting-point for considering the significance of advertising in the Soviet Union and Eastern Europe, compared with its role in the West. If we add percentages roughly comparable with those in the last column of that table for the UK, USSR and Czechoslovakia, we get the following picture.


Socialist Economy Socialist Country Advertising Expenditure Total Household Consumption Comecon Country 
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Copyright information

© Advertising Association 1974

Authors and Affiliations

  • Philip Hanson
    • 1
  1. 1.Centre for Russian and East European StudiesUniversity of BirminghamUK

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