Abstract
Statistics on advertising expenditure in Eastern Europe, as in many countries, are neither extensive, detailed nor reliable. This chapter gives the figures available for Poland, Hungary and Yugoslavia. It seems that large-scale surveys, such as the one conducted by the Advertising Association for the UK, would be needed to improve on these data. No such survey exists so far, though in Yugoslavia ZIT is beginning something equivalent.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1974 Advertising Association
About this chapter
Cite this chapter
Hanson, P. (1974). Advertising expenditure data. In: Advertising and Socialism. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02036-2_8
Download citation
DOI: https://doi.org/10.1007/978-1-349-02036-2_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-02038-6
Online ISBN: 978-1-349-02036-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)