Relative income levels and differences in economic systems in Eastern Europe

  • Philip Hanson


To put the marketing situations in the various East European countries in context, it is necessary to have some idea of their relative levels of economic development, living standards and economic systems.


Consumption Level Current Prex Advertising Expenditure East European Country Market Relationship 
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Copyright information

© Advertising Association 1974

Authors and Affiliations

  • Philip Hanson
    • 1
  1. 1.Centre for Russian and East European StudiesUniversity of BirminghamUK

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