Abstract
There are no systematic data avaible on the distribution of advertising between product groups in the Soviet Union, even for the major advertising organisations. But the main features are fairly clear.
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© 1974 Advertising Association
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Hanson, P. (1974). The Nature and Functions of Soviet Advertising. In: Advertising and Socialism. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02036-2_4
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DOI: https://doi.org/10.1007/978-1-349-02036-2_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-02038-6
Online ISBN: 978-1-349-02036-2
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