The Nature and Functions of Soviet Advertising
There are no systematic data avaible on the distribution of advertising between product groups in the Soviet Union, even for the major advertising organisations. But the main features are fairly clear.
KeywordsProduct Innovation Final Demand Advertising Campaign Advertising Expenditure Soviet Economy
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Advertising Association 1974