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The Nature and Functions of Soviet Advertising

  • Philip Hanson

Abstract

There are no systematic data avaible on the distribution of advertising between product groups in the Soviet Union, even for the major advertising organisations. But the main features are fairly clear.

Keywords

Product Innovation Final Demand Advertising Campaign Advertising Expenditure Soviet Economy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Advertising Association 1974

Authors and Affiliations

  • Philip Hanson
    • 1
  1. 1.Centre for Russian and East European StudiesUniversity of BirminghamUK

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