The picture of both man and language sketched in the last two chapters is clearly different from that presented in either of the two types of economic science. In this essentially methodological exercise we make no attempt to construct a clear alternative to the conventional views of economists. The aim is rather to sensitize economists to the existence of an alternative and to the need for it to be given a careful appraisal within the framework of the science. In the present chapter a few comments are offered, first on how neoclassical economics has gone astray in terms of this competing theory, second on the sorts of modifications to conventional theory the competitor may entail, and finally on the relation of the competitor to contemporary Marxism.
KeywordsNeoclassical Economic Corporate Behavior Clear Alternative Present Chapter Consumption Theory
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