Social Man and Economics

  • Benjamin Ward


The picture of both man and language sketched in the last two chapters is clearly different from that presented in either of the two types of economic science. In this essentially methodological exercise we make no attempt to construct a clear alternative to the conventional views of economists. The aim is rather to sensitize economists to the existence of an alternative and to the need for it to be given a careful appraisal within the framework of the science. In the present chapter a few comments are offered, first on how neoclassical economics has gone astray in terms of this competing theory, second on the sorts of modifications to conventional theory the competitor may entail, and finally on the relation of the competitor to contemporary Marxism.


Neoclassical Economic Corporate Behavior Clear Alternative Present Chapter Consumption Theory 


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  1. 4.
    Frank Knight, Ethics of Competition (New York: Harper & Row, 1935), p. 78.Google Scholar
  2. 8.
    David C. McClelland, The Achieving Society (Princeton: Van Nostrand, 1961);Google Scholar
  3. D. C. McClelland and D. G. Winter, Motivating Economic Achievement (New York: Free Press, 1969). For the attitude toward business risk of the high-achievement-need subject, see the latter volume, pp. 51, 55, 338–339.Google Scholar

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© Basic Books, Inc. 1972

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  • Benjamin Ward

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