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Conversions not Decisions

  • Benjamin Ward

Abstract

The concept of the decision lies at the heart of economics today. This has always been true of microeconomics, where the decisions of consumers, entrepreneurs, and owners of factors of production have been analyzed. The connection is less direct but still strong in macroeconomics, where it is generally considered desirable to be able to rationalize all behavioral relations in terms of plausible models of decision-making by the relevant agents. Even in the verification process the decision has become important as the investigator’s decision about the relation between data and hypothesis defines the format of analysis of the verification process, at least in one popular version. Finalljr, the approach is spreading, to political science especially, but also to social psychology. It is not too strong to say that behaviorism, based on the analysis of decisions’, bids fair to become the integrated social science of the future.

Keywords

Cognitive Dissonance Personality Change Verification Process Neoclassical Economist Boot Camp 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

  1. 1.
    C. West Churchman, Challenge to Reason (New York: McGraw-Hill, 1968), p. 140.Google Scholar
  2. 2.
    Robert C. Carson, Interaction Concepts of Personality (Chicago: Aldine, 1969), p. 16.Google Scholar
  3. 6.
    J. S. Bruner and L. Postman, “On the Perception of Incongruity: A Paradigm,” Journal of Personality 18 (1949): 206–223. Kuhn makes very effective use of this experiment in his work, op. cit. 62–64.CrossRefGoogle Scholar
  4. 8.
    Milovan Djilas, The Unperfect Society (New York: Harcourt, Brace and World, 1969), p. 26.Google Scholar

Copyright information

© Basic Books, Inc. 1972

Authors and Affiliations

  • Benjamin Ward

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